Assisting with Positive Community Impact


(678) 938-5799


P.O. Box 1957
Conyers, GA 30012


April is Alcohol Awareness Month

April is recognized as National Alcohol Awareness Month by the National Council on Alcohol and Drug Dependence, Inc. (NCADD) to increase public awareness and understanding and reduce the stigma surrounding alcohol use disorder, alcohol-related issues, and the effective treatments available. For example, they suggest having an Alcohol-Free Weekend, which encourages participants to go 72 hours without consuming alcohol to gauge its impact on individuals, families, and communities.

Marchman Consulting can only support these efforts to encourage communities to help reduce the harmful impacts of alcohol. Because, for the most part, local governments do not emphasize alcohol compliance. The government magazine, Governing: The States and Localities offers the article Why Is Alcohol Still the Most Dangerous Drug. The report recognizes that alcohol is cheaper and kills more people than drugs. Still, public officials are much more united in the fight against drugs than alcohol.

After all, buying and consuming alcohol is not illegal for those of proper age. Plus, alcohol is the main ingredient for the service industry that is working its way back from the devastating effects of the pandemic. But we can encourage more accountability, compliance, and training opportunities to benefit local governments and businesses.

Marchman Consulting has enjoyed tremendous success in assisting local governments with alcohol risk management (ARM) for ordinance compliance. An example is Responsible Alcohol Sales and Service (RASS), a training initiative providing a business-friendly program to help protect companies and employees.

Benefits for businesses include a reduction of Vicarious Liability, an understanding of behavioral traits to be documented for insurance claims and potential litigation, a decrease in Third-Party Liability, and meets the owners’ desire for additional insulation due to the training.

Local governments can claim a proven program to increase a community’s compliance rate. For example, one community went from the national average of 72% to an average of 97% in the last three years. The same community reduced the incident rate requiring police response to bars by 68%, saving time and tax dollars for law enforcement; established true community policing between officers and establishments; and reduced the number of DUIs and alcohol-related accidents/vehicular homicides.

No, we are not asking for everyone to stop consuming alcohol, but we encourage a process for accountability and training. If your community is facing issues related to alcohol and compliance, consider our evidence-based strategies for creating community change and positive impact.

Marchman Consulting aids communities to make an impact with all programs by assisting with data analysis, grant development, implementation, and evaluation for sustainability efforts. An example is the alcohol risk management (ARM) measures, including developing community plans, environmental scans, ordinance development, certification courses such as RASS for servers/owners, and training for ordinance enforcement. More information is available at or 678-203-8784.